Live data · rolling 30-day window
The State of CRM Copy
Across 29 anonymous scoring events in the last 30 days — real CRM operators, real drafts — here's what Orbit flagged, what scored, and what didn't.
Privacy: Orbit never stores the subject lines or drafts themselves. Only the score, the finding labels our own detector produces, and the character/word counts are kept — enough to build aggregate pictures, not enough to reconstruct anyone's copy.
Subject Line Scorer
11 subject lines scored
How they tier out
Sharp = 85-100. Spam = sub-50. Anything below decent means the scorer caught at least one high-severity issue (typo, filler phrase, or shouting pattern).
Score distribution
85-100
70-84
Most-flagged issues
Missing space after punctuation
Subject and preheader could connect better
Borderline long for mobile — 56 chars
Contains "free" and 1 more
Preheader starts with lowercase
Subject trails off mid-thought
Borderline long for mobile — 54 chars
Labels come from Orbit's own detector — not user content. If "Content-free phrase in subject" is top, it means filler like "quick update" and "check this out" is still the single most common CRM-copy tell.
Slop Detector
18 drafts analyzed
How they tier out
Sharp = 85-100. Slop = sub-50 — 3+ structural AI-drafting signals, typically uncompetitive with human-written copy.
Score distribution
85-100
70-84
0-49
Most-flagged slop patterns
Fake completeness
Corporate jargon
Generic closer
Anaphoric parallelism
Marketing adjective
Seamlessly adverb
Vague qualifier
Empty authority phrase
Fragment-heavy rhythm
Filler transition
Expect to see the template-marketing patterns dominate: "Let's dive into…", "In today's fast-paced digital landscape", empty authority phrases. These are the single clearest tell of AI-first-draft prose.
How this page updates
Every time someone scores a subject line in the subject-line scorer or runs a draft through the slop detector, Orbit logs an anonymous event: the score, the tier, and the detector labels that fired. The scored text itself is never stored.
This page reads those events across a rolling 30-day window and aggregates them. There are no curated case studies, no hand-picked examples, no weighting. What real operators score is what you see.
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Beyond the scorer
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