Orbit Lifecycle Marketing Hub
The #1 hub for lifecycle marketing.
Expertise and tools that help you get your lifecycle work done faster — 89 practitioner guides and 10 courses, 13 free web tools, and an Orbit MCP. All in one place, for the CRM and lifecycle operator.
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What's in the hub
Everything lifecycle marketers open in a new tab — in one place.
The only site that ships practitioner-grade lifecycle content, a library of free daily-use tools, and an Orbit MCP in one place. Read to learn, grab a tool to ship, or run the whole thing inside Claude.
The toolbox
13 tools a lifecycle operator reaches for every week.
Go deeper
80+ long-form guides for CRM operators
Apple Mail Privacy Protection, four years in
Apple broke the open rate in 2021. Half the lifecycle industry is still pretending it didn't happen. Four years on, the programs that actually adapted are beating the ones that kept optimising a metric that doesn't exist anymore.
Braze naming conventions that survive a Friday afternoon
Every Braze workspace eventually becomes an archaeological dig. The convention that actually holds is four dimensions, six seconds to apply, and enforced by tooling rather than a Notion page nobody reads.
Retention economics: proving lifecycle ROI to finance
Lifecycle programs get deprioritised when they can't defend their impact in dollars. The four models that keep the budget — LTV, payback, cohort retention, incrementality — and the four-slide pattern that wins a CFO room.
The welcome email sequence: the 7-day shape that actually moves new signups
Most welcome sequences over-pitch, under-onboard, and keep firing long after the user has either started using the product or wandered off. Here's the 7-day shape that gets new signups to a real first action — shorter, sharper, conditional on what they actually did — plus the stop rules that keep it from training people to ignore your email.
A/B testing in email: sample size, novelty, and what to report
Most email A/B tests produce winners that don't reproduce. Three reasons keep showing up: under-powered samples, the novelty effect, and weak readout discipline. This guide is about designing tests that actually drive decisions instead of theatre.
Why Gmail clips emails at 102KB (and how to stop it)
Gmail has been clipping emails over 102KB since 2013. The 'View entire message' link almost nobody clicks is where your unsubscribe, secondary CTA, and legal footer go to die. Here's how bytes actually pile up and the discipline that keeps every send under the threshold.
See it in action
One prompt. Full lifecycle program.
Ask Claude to build a lifecycle program and Orbit handles discovery, message planning, and flow design.
OrbitBuild me a welcome program for new trial users on Braze. Split free and paid trials.
Running program discovery. I'll map audience, KPIs, and split logic by trial tier.
orbit_start_program_discovery
Audience: trial signups · split: free vs paid
orbit_build_message_plan
2 streams mapped · 6 messages total
Here's your welcome program:
Why Orbit exists
Built from 10+ years of doing this work.
Orbit isn't built by a team guessing what lifecycle marketers need. It's built by one person, from a decade of CRM and lifecycle work across consumer-scale programs — mostly on Braze.
Every skill comes from a real problem. The discovery questions I wish I'd asked earlier. The naming conventions that saved hours of cleanup. The QA steps that caught broken Liquid before it reached millions of inboxes.
I built Orbit to help me scale faster. It turned out to be useful for the whole lifecycle community, so I'm making it free for everyone. If you want to support to keep the project going, it's much appreciated but not necessary.
The difference
Claude alone vs. Claude with Orbit.
Claude alone
- —Generic marketing advice
- —No structured discovery process
- —Can't connect to Braze
- —Can't build production email HTML
- —No lifecycle-specific frameworks
- —Outputs you still have to translate
Claude + Orbit
- ✓Domain-expert lifecycle strategy
- ✓89 practitioner guides as context
- ✓Native Braze read + write
- ✓Production MJML/HTML pipeline
- ✓63 specialist skill protocols
- ✓Ready-to-deploy artifacts
Capabilities
Everything a lifecycle team does.
Program Discovery
Captures your goals, audience, KPIs, and constraints before anything gets built.
Message Planning
Maps every message across channels with timing, sequencing, and personalization logic.
Email Production
Generates production-ready email HTML with cross-device previews and platform validation.
Master Template Workflow
Turn one HTML template into dozens of variations. Parsed, populated, and published.
Figma Import
Import email designs from Figma and convert them to production code automatically.
Brand Kit & Guidelines
Enforces your brand (colours, fonts, tone, and rules) across every output.
Lifecycle Diagrams
Visual journey maps exported as SVG, PNG, or PDF. Ready for stakeholders.
Documentation & Export
Ships with QA checklists, build specs, and Notion-ready documentation.
Braze integration
Native Braze intelligence.
Connect your API key and Orbit reads every Canvas, campaign, segment, and Content Block in your workspace. It validates references before it builds and checks naming collisions before it publishes.
Instance Audit
Inventory your entire Braze workspace. Surface naming issues, stale content, and duplicates.
Canvas Reader
Read any Canvas and import its structure as an editable program.
Performance Data
Pull Canvas, campaign, and segment performance data over any time range.
Data Validation
Check that the events and attributes in your plan actually exist in Braze.
Template Sync
Publish templates and Content Blocks to Braze with version tracking.
Segment Analysis
Analyze segment sizes, growth trends, and tracking configuration.
Skill library
63 specialist skills.
Not prompts. Structured methodologies. Each skill hands Claude a discovery script, an execution checklist, and an output format for one lifecycle discipline.
Install
Up and running in under a minute.
Get Orbit
Free MCP server for Claude Desktop. A single .mcpb file.
Get OrbitOpen the file
Double-click the downloaded .mcpb. Claude will ask to install Orbit.
Run initial setup
Open a new conversation in Claude and type:
Run Orbit setup and check my configurationOrbit walks you through connecting your Braze API key, setting up your brand kit, and verifying everything works.