Orbit web apps
Orbit web apps
Enter bounce, complaint, unsubscribe, and non-Apple open rates. Get a traffic-light verdict against the thresholds Gmail, Yahoo, and Outlook actually act on — plus a remediation list.
Use your most recent 30-day send data. Complaint rate is measured in ‰ (per mille / per thousand) because healthy rates are tiny — a 0.3% complaint rate is a crisis, not a rounding error.
Go deeper
The long-form guides that explain the thinking behind the tool. Written for operators who want to know not just what to do, but why.
deliverability · 12 min read
Email deliverability — the practitioner's guide
Deliverability isn't a setting. It's the running total of every send decision you've made since you bought the domain. Four pillars hold it up. Break one and the whole program starts leaking.
deliverability · 8 min read
Bounce rate management: the thresholds and the fix order
Bounce rate is the easiest deliverability metric to read and the easiest to misread. Here's what each bounce type actually means, the thresholds that trigger real problems, and the fix order when your rate climbs.
deliverability · 9 min read
Spam complaints: the playbook for detecting and reducing them
Spam complaints are the hardest-hitting negative reputation signal in email. They compound faster than bounces and recover slower. This is the playbook — what actually triggers them, how to catch them early, and the four levers that reliably bring the rate back down.
deliverability · 9 min read
Reputation recovery: the 90-day playbook for dropping from High to Low
Domain reputation at Low or Bad isn't a problem you fix this week. It's a 6–12 week project of disciplined sending to engaged users only, while the reputation signals slowly reset. Here's the plan.
deliverability · 10 min read
SPF, DKIM, and DMARC explained for lifecycle marketers
Three DNS records decide whether Gmail trusts your marketing email or quietly bins it. Gmail and Yahoo made all three mandatory for bulk senders in 2024 and the grace period is over. This is the practitioner's explainer: what each record does in plain English, how they interact, and the setup order that won't accidentally block your own mail.
A rule-based sender-health assessment that scores bounce rate, complaint rate, unsubscribe rate, and non-Apple open rate against the thresholds Gmail, Yahoo, and Outlook actually act on. Returns a traffic-light verdict (healthy / warning / critical) plus a prioritized remediation list per metric. No API, no data leaving the browser.
Lifecycle marketers, CRM managers, MarOps teams, and deliverability specialists who own sender reputation.
Using Claude?
Inside Orbit for Claude, the Deliverability Management skill pulls these metrics live from Braze, diagnoses drift, prescribes remediation (list hygiene, cadence changes, IP warm-up, suppression rules), and monitors the recovery. No spreadsheet assembly, no month-on-month metric hunting — Claude watches it for you. Free for everyone — the Claude extension is the power-user upgrade, not a gated feature.