Courses
Lifecycle marketing, taught properly.
10 curated paths, grouped by experience level. Each ends with a short quiz to lock in the ideas. Pick the one that matches where you are — or jump straight to a topic.
Finish a course, earn a LinkedIn-ready Orbit certification.
One click adds the badge directly to your LinkedIn profile — each cert links to its own public verification page so recruiters and peers can confirm it.
3 courses
Lifecycle Foundations
The core loop — why lifecycle exists, how audiences work, and what your first program looks like.
7 guides · 68 min
Launch Your First Program
You've got a list and a brief. Here's how to ship your first real program — welcome, cadence, and the transactional layer that quietly does most of the work.
5 guides · 43 min
The Email Craft Playbook
Subject lines, preheaders, copy structure, personalisation — the small decisions that compound into opens, clicks, and conversions.
6 guides · 45 min
3 courses
Programs That Compound
The canonical flows — onboarding, abandoned cart, win-back, post-purchase — and how to measure them honestly.
8 guides · 75 min
Ecommerce Retention
The programs that move ecommerce revenue — cart recovery, browse abandonment, post-purchase cross-sell, replenishment, reviews, shipping thresholds.
6 guides · 45 min
SaaS Activation & Retention
Lifecycle for subscription products. Activation, trial conversion, churn saves, and win-back — the four programs SaaS teams actually need.
6 guides · 50 min
4 courses
Deliverability Mastery
The infrastructure and measurement that decides whether any of the work above reaches a human.
8 guides · 80 min
Winning the Inbox
The deliverability work that decides whether any of your lifecycle effort reaches a human. List hygiene, bounces, complaints, MPP, Gmail quirks.
7 guides · 60 min
A/B Testing That Sticks
Causal measurement, incrementality tests, holdout design, attribution, price testing, cohort analysis. The measurement work that pays for itself.
6 guides · 54 min
AI Personalisation at Scale
The architecture, models, governance, and measurement that decide whether AI personalisation moves revenue or moves nothing. Braze-grounded, vendor-honest.
7 guides · 57 min
Every course draws on the same methodology Orbit runs inside Claude Desktop. Sign up free or browse the guides.