Skills library
Skills library
Production
A structured protocol for writing and evaluating customer-facing lifecycle copy across email, push, SMS, and in-app — grounded in user psychology and deliverability reality.
Writing, reviewing, or improving lifecycle copy. Also when personalisation logic needs designing, tone of voice needs defining, or existing copy is underperforming.
Production-ready copy with rationale: subject lines, preheaders, body, CTAs, and per-channel variants. Plus the framework so it's repeatable.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeBuild a git repo that is the single source of truth for your lifecycle email program — designed so any AI session can load full context cold and produce a correct, on-brand email without re-deriving anything.
Make a template brain queryable as a knowledge graph, so a question about the programme is answered from the repo rather than from a full-text read.
Orbit's production protocol for lifecycle emails. Converts message strategy into a structured, email-safe build system with MJML, compiled HTML, fallback text, and reusable modules.
Orbit's protocol for ingesting external design sources — Figma, PDFs, existing emails — before componentization or code generation.