Skills library
Skills library
Production
A structured protocol for writing and evaluating customer-facing lifecycle copy across email, push, SMS, and in-app — grounded in user psychology and deliverability reality.
Writing, reviewing, or improving lifecycle copy. Also when personalisation logic needs designing, tone of voice needs defining, or existing copy is underperforming.
Production-ready copy with rationale: subject lines, preheaders, body, CTAs, and per-channel variants. Plus the framework so it's repeatable.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeOrbit's production protocol for lifecycle emails. Converts message strategy into a structured, email-safe build system with MJML, compiled HTML, fallback text, and reusable modules.
Orbit's protocol for ingesting external design sources — Figma, PDFs, existing emails — before componentization or code generation.
Orbit's lifecycle email QA protocol for markup, personalisation, accessibility, and send readiness.
Orbit's protocol for translating design inputs into reusable, email-safe component systems.