Skills library
Skills library
Production
A structured protocol for writing and evaluating customer-facing lifecycle copy across email, push, SMS, and in-app, grounded in user psychology and deliverability reality.
Writing, reviewing, or improving lifecycle copy. Also when personalisation logic needs designing, tone of voice needs defining, or existing copy is underperforming.
Production-ready copy with rationale: subject lines, preheaders, body, CTAs, and per-channel variants. Plus the framework so it's repeatable.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question. Orbit routes to the right skill without you having to choose.
Sign up freeBuild a git repo that is the single source of truth for your lifecycle email program, designed so any AI session can load full context cold and produce a correct, on-brand email without re-deriving anything.
Orbit's production protocol for lifecycle emails. Converts message strategy into a structured, email-safe build system with MJML, compiled HTML, fallback text, and reusable modules.
Orbit's protocol for ingesting external design sources, such as Figma, PDFs, and existing emails, before componentization or code generation.
Orbit's lifecycle email QA protocol for markup, personalisation, accessibility, and send readiness.