Skills library
Skills library
Channel & deliverability
A structured protocol for deploying AI and LLM capabilities within lifecycle programs — covering what works, what fails expensively, and how to build responsibly.
AI-generated subject lines or body copy, predictive send-time, next-best-action models, AI recommendations, or evaluating ESP AI features (Braze Sage, Iterable AI, Klaviyo AI).
An AI personalisation plan: use cases ranked by ROI, guardrails, evaluation framework, and a rollout strategy that improves with use.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels — with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.