Skills library
Skills library
Channel & deliverability
A structured protocol for deploying AI and LLM capabilities within lifecycle programs, covering what works, what fails expensively, and how to build responsibly.
AI-generated subject lines or body copy, predictive send-time, next-best-action models, AI recommendations, or evaluating ESP AI features (Braze Sage, Iterable AI, Klaviyo AI).
An AI personalisation plan: use cases ranked by ROI, guardrails, evaluation framework, and a rollout strategy that improves with use.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question. Orbit routes to the right skill without you having to choose.
Sign up freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels, with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.