Skills library
Skills library
Channel & deliverability
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.
'Our churned users aren't coming back', 'design a win-back sequence', 'how do we re-engage lapsed users?', or when building programs for users who have gone inactive.
A win-back program: lapse detection logic, audience tiers, sequence design by tier, sunset policy, and success criteria.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels — with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A protocol for designing statistically sound experiments that produce decisions, not noise. Sample size, guardrails, readout criteria.