Skills library
Skills library
Channel & deliverability
A protocol for designing statistically sound experiments that produce decisions, not noise. Sample size, guardrails, readout criteria.
Designing, speccing, or reviewing A/B tests or multivariate experiments. Or when someone proposes a test without specifying sample size, duration, or success criteria.
An experiment spec: hypothesis, sample size, duration, guardrails, primary and secondary metrics, decision criteria, and a readout template.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels — with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.