Skills library
Skills library
Channel & deliverability
Reframe engagement metrics and lifecycle decisions for audiences heavily exposed to Apple Mail Privacy Protection. Explains what open-rate still measures, what to use instead, and how to stop suppressing real engaged users.
'Our opens went from 20% to 60% overnight', 'opens don't correlate with clicks anymore', 'suppress non-openers', 'send-time optimisation', or any planning where open-rate is about to drive a decision.
A metric-by-metric reframe (what still works, what's now noise) plus revised engagement tiers, suppression logic, and A/B test design that survives MPP-proxy distortion.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question. Orbit routes to the right skill without you having to choose.
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