Skills library
Skills library
Channel & deliverability
A protocol for designing lifecycle programs in B2B contexts: where the customer is a company, multiple stakeholders must be managed, and revenue growth comes from expansion as much as acquisition.
Multi-stakeholder onboarding, sales/marketing handoff, account-based lifecycle, champion engagement, renewal and expansion programs.
A B2B lifecycle architecture: account-level logic, stakeholder segmentation, sales/marketing coordination, and expansion sequences.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question. Orbit routes to the right skill without you having to choose.
Sign up freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels, with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.