Skills library
Skills library
Channel & deliverability
A structured protocol covering paid media, organic search, app store optimisation, and answer engine optimisation — with explicit integration points into lifecycle programs.
Paid media strategy, retargeting, SEO, AEO, ASO, audience strategy, or when growth channels need to connect to lifecycle programs.
A growth plan: channel mix, audience architecture across paid and owned, retargeting logic, and integration with lifecycle programs.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeA standalone protocol for building, protecting, and recovering email sender reputation across domains, IPs, and list health.
A protocol for coordinated, contextually appropriate communication across email, push, SMS, in-app, and other channels — with channel selection logic, frequency governance, and adaptive sequencing.
A dedicated protocol for designing SMS programs that are legally compliant, operationally sound, and high-performing.
A dedicated protocol for designing, building, and optimising re-engagement programs for lapsed, dormant, and churned users.