Skills library
Skills library
Strategy & planning
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
When you need to evaluate or review an existing lifecycle program: 'audit my flows', 'why is retention declining?', 'what's missing from our lifecycle?', or before designing new programs so you understand what exists first.
A structured gap analysis with prioritised recommendations ranked by expected impact.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question. Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles: trigger logic, audience rules, message sequencing, and success criteria, all worked out before a single message is written.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
A structured five-step protocol for validating problems and solutions before committing engineering resources.