Skills library
Skills library
Strategy & planning
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
When you need to evaluate or review an existing lifecycle program: 'audit my flows', 'why is retention declining?', 'what's missing from our lifecycle?', or before designing new programs so you understand what exists first.
A structured gap analysis with prioritised recommendations ranked by expected impact.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
A structured five-step protocol for validating problems and solutions before committing engineering resources.