Skills library
Skills library
Strategy & planning
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
Whenever a lifecycle program is being designed, specced, or documented. The single canonical format for onboarding, activation, retention, win-back, and expansion programs.
A standardised program brief covering purpose, audiences, triggers, messages, channels, timing, KPIs, and success criteria.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
A structured five-step protocol for validating problems and solutions before committing engineering resources.