Skills library
Skills library
Strategy & planning
Architect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
Building, designing, or architecting a lifecycle program from scratch, or significantly rebuilding an existing one. Use when the ask is 'design our onboarding flow', 'build a win-back program', or 'how should we structure our lifecycle?'.
A complete, implementable program architecture: triggers, audiences, sequences, timing, and success criteria.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeA systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.
A structured five-step protocol for validating problems and solutions before committing engineering resources.