Skills library
Skills library
Strategy & planning
A systematic protocol for auditing and rebuilding a marketing attribution model — starting with the definitional alignment most teams skip.
'We don't know what's driving revenue', 'our attribution is broken', 'how should we measure marketing ROI?', or when teams are using different numbers to describe the same thing.
An attribution model spec: definitions, data sources, models (first-touch, last-touch, multi-touch, incrementality), and a measurement roadmap.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.