Skills library
Skills library
Strategy & planning
A protocol for designing and auditing the customer data architecture that underpins all lifecycle, segmentation, and automation work.
'How should we structure our data?', 'our data model is a mess', 'events aren't consistent', or when lifecycle programs fail because the underlying data doesn't support them.
A data model spec: contact properties, event taxonomy, lifecycle stage logic, identity resolution rules, and a migration plan.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.