Skills library
Skills library
Strategy & planning
A structured protocol for designing a lifecycle metrics system — from raw event data to executive dashboard — that drives decisions rather than generating reports nobody reads.
'What should we be measuring?', 'build me a lifecycle dashboard', 'how do we report on CRM performance?', or when programs exist without a clear measurement layer.
A reporting framework: metric definitions, dashboards by audience, alerting, and the narrative that stitches the numbers together.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.