Skills library
Skills library
Strategy & planning
A dedicated protocol for designing onboarding programs that reliably move new users from signup to activated — covering aha moment, architecture, in-product and email coordination.
'Design our onboarding', 'users aren't activating', 'too many sign up and never come back', or 'how do we get users to the aha moment faster?'.
An onboarding program spec: aha definition, activation metric, in-product + email + push sequence, progressive profiling plan, and success criteria.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.