Skills library
Skills library
Strategy & planning
Turn user metrics into revenue implications, investment justifications, and growth models. LTV, payback, churn impact, and ROI modeling for lifecycle.
Building the financial case for lifecycle work. 'Is this worth it?', budget justifications, churn-to-revenue translation, or when demonstrating that lifecycle is a revenue lever rather than a cost centre.
A financial model mapping lifecycle investment to revenue outcomes — LTV, payback, cohort economics, sensitivity analysis.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.