Skills library
Skills library
Strategy & planning
A structured protocol for designing and maintaining audience segmentation that is precise, actionable, and grounded in real user behaviour.
Designing, auditing, or rebuilding audience segmentation. 'How should we segment our users?', 'our segments are too broad', 'build an RFM model', or when a program is being designed without audience architecture.
A segmentation model: hierarchy, tracking strategy, rules, and how each segment maps to lifecycle programs.
Ship inside Claude
No setup, no prompt engineering. Install the MCP extension and ask Claude any lifecycle marketing question — Orbit routes to the right skill without you having to choose.
Sign up freeArchitect a lifecycle program from first principles — trigger logic, audience rules, message sequencing, and success criteria — before a single message is written.
A systematic protocol for evaluating an existing lifecycle or CRM program against best practices, deliverability health, and revenue impact.
The standard template for documenting any lifecycle program before, during, or after build. Every brief follows the same structure so reviews, handoffs, and audits are fast.
A structured protocol for aligning all stakeholders at the start of a project. Prevents scope confusion, unclear ownership, and no agreed definition of done.